Jim’s Group

Jim’s Group is the world’s largest service franchise network.  It was founded by Jim Penman as a full time gardening business in 1982 in Melbourne, Australia and was first franchised as Jim’s Mowing in 1989. Currently there are more than 3200 franchises across 30 divisions in four countries ‘

Jim’s Group engages FC Business Solutions to provide a virtual PR arm to the 30-plus divisions of the group.

A ‘generic’ Jim’s Group Local Area Marketing Kit was developed for the 3500 Jim’s franchisees to maximise exposure in their communities. Half-day LAM workshops were also conducted with more than 100 Franchisors across the Divisions, with the aim of increasing exposure and generating franchise leads.

Client

Jim's Group

Location

Corporate headquarters: Victoria Other locations: Nationwide plus New Zealand, Canada, UK.

Services

PR & Marketing, Training