FC Business Solutions provides the virtual marketing arm of the business, managing all advertising, marketing, internal communication, sponsorship, local area marketing and public relations for the brand.
Despite a tough retail environment, Federal Election and economic uncertainty in 2011, a strategic Marketing Plan for the business has resulted in an average of 13% increase in sales, month-on-month, compared to its biggest sales year ever in 2010, as well as a 10.75% increase in customer counts.
Another win for the brand in 2011 was generating a LAM campaign for one of its salons.
The campaign resulted in sales figure increases of between 17.42% and 45.27% from April to September, 2011. The average sales increase was 32.95%.
FC Business Solutions also regularly conduct training sessions for Brazilian Butterfly franchisees and the franchisors ranging from product sales and marketing techniques to media training.
Brazilian Butterfly commissioned the services of FC Business Solutions in 2010, to assist with a number of business disciplines required by our system. The skills acquired from FC Business Solutions saw us build a solid foundation to propel us into the next stage of our growth and development phase.
In all of our dealings, the high level of professionalism and drive received by FC Business Solution’s team has always proved invaluable in our group not only from the perspective of the franchisor, but for the franchisee as a business owner. The teams versatility and depth of knowledge about all things franchising, compels us to want to know more and to continue to tap into their experience.
Well versed in all business disciplines, FC Business Solution’s Director Corina Vucic, has played a pivotal role in strategy development and business planning at Brazilian Butterfly, and reviewing our existing processes to improve efficiency and compliance. The outcome of her involvement has been instrumental to the growth and success of our business. Corina’s ability to coach and mentor key players in our business, has been insightful and influential, resulting in numerous positive changes.
Working with Andrew Kelly, FC Business Solutions’ Director of Public Relations, has been greatly beneficial, helping us manage the Marketing and Public Relations aspects of our business. Andrew’s drive and enthusiasm towards our brand has resulted in Brazilian Butterfly having a well developed communications and marketing plan, comprising of key elements such as Local Area Marketing, Sponsorship Management (Queen of the Lake), Media Planning and building relationships with key media partners. The result of Andrew’s involvement has seen a significant growth in sales, increase in client numbers, a rise in average spend and an upturn in product sales.
We have always enjoyed working with FC Business Solutions and needless to say, we look forward to working with FC Business Solutions for a long time to come.
- Diana Ntounias, Chief Operating Officer, Brazilian Butterfly
- Brazilian Butterfly
- PR & Marketing, Conference Management